| 000 | 00621nam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20241017105428.0 | ||
| 008 | 241017ss1997 ilua b 001 0 eng | ||
| 020 | _a0256189684 | ||
| 040 |
_aBD-DhUUL _cBD-DhUUL _dBD-DhUUL |
||
| 082 | 0 | 0 |
_a658.8 _223 |
| 245 | 0 | 0 |
_aMarketing / _cEric N. Berkowitz ... [et al.]. |
| 250 | _a5th ed. | ||
| 260 |
_aChicago, Ill. : _bIrwin, _cc1997. |
||
| 300 |
_axxxii, 736 p. : _bcol. ill. ; _c29 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _91209 |
|
| 504 | _aIncludes bibliographical references (p. 674-695) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aBerkowitz, Eric N. _917044 |
|
| 999 |
_c10046 _d10046 |
||