Marketing research : an applied orientation / Naresh K. Malhotra.
By: Malhotra, Naresh K
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Material type: 
TextPublisher: Upper Saddle River, NJ : Pearson, c2010Edition: 7th ed.Description: vii, 897 p. ; 28 cm.ISBN: 9780136085430 (casebound : alk. paper); 9789332555693.Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.8/3
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books
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Library at Permanent Campus General Stacks | Non-fiction | 658.8/3 M249m 2016 C-02 (Browse shelf) | C-02 | Available | 016921 | ||
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Books
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Library at School of Business General Stacks | Non-fiction | 658.8/3 M249m 2016 C-01 (Browse shelf) | C-01 | Not For Loan | 000284 |
Total holds: 0
Includes bibliographical references (p. 834-873) and index.
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