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1.
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 3rd ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Library at School of Business (16). Location(s): General Stacks 659.1 C648i 2007 C-01.
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2.
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Operations research : an introduction / Hamdy A. Taha.
by Taha, Hamdy A. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: Items available for loan: Library at School of Business (11). Location(s): General Stacks 658.4/034 T1286o 2007.
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3.
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Excellence in business communication / John V. Thill, Courtland L. Bovée.
by Thill, John V | Bovée, Courtland L. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Online access: Table of contents Availability: Items available for loan: Library at School of Business (8). Items available for reference: Library at Permanent Campus
[Call number: 658.4/5 T441e 2007 C-09 R]
(1).
Location(s): General Stacks 658.4/5 T441e 2007.
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4.
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Strategic management : concepts and cases / Fred R. David.
by David, Fred R. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2005Availability: Items available for loan: Library at School of Business (1), Uttara University Central Library (1). Items available for reference: Library at Permanent Campus
[Call number: 658.4/012 D2493s 2005 C-02]
(1).
Location(s): General Stacks 658.4/012 D2493s 2005, General Stacks 658.4'012 D2493s 2007.
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5.
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Consumer behavior : buying, having, and being / Michael R. Solomon.
by Solomon, Michael R. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Library at School of Business (1). Location(s): General Stacks 658.8/342 S6895c 2004 c-01.
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6.
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Managing human resources / Luis R. Gómez-Mejía, David B. Balkin, Robert L. Cardy.
by Gómez-Mejía, Luis R | Balkin, David B, 1948- | Cardy, Robert L, 1955-. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004Availability: Items available for loan: Library at School of Business (1). Location(s): Reference 658.3 G569 2004 C-01.
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7.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 14th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson Prentice Hall, 2012Availability: No items available In transit (1).
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8.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 12th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Library at Permanent Campus (3), Library at School of Business (1). Location(s): General Stacks 658.8 K874p 2016 C-02, General Stacks 658.8 K874p 2016 C-01.
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9.
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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst). Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Other title: Advertising : principles and practice.Availability: Items available for loan: Library at School of Business (1). Location(s): General Stacks 659.1 W456a 2006 C-01.
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