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	1.	Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by Churchill, Gilbert A Peter, J. Paul Series: Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw Hill, c1998 Online resources: Publisher description Table of contents Contributor biographical information Availability: Items available for reference: Library at School of Business : Not For Loan (1)Location, call number: Reference 658.8 C5632m 1998. Request article Add to cart (remove)
	2.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Series: McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2002 Online resources: Publisher description Table of contents Availability: Items available for loan: Library at School of Business (6)Location, call number: General Stacks 658.8/342 P4784c 2001, ... Place hold Request article Add to cart (remove)
	3.	Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by Churchill, Gilbert A Peter, J. Paul Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/Austen Press, 1995 Availability: Items available for reference: M Azizur Rahman Library: Not For Loan (1)Location, call number: General Stacks 658.8 C5632m 1995. Request article Add to cart (remove)

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