The marketing accountability imperative : driving superior returns on marketing investments / Michael E. Dunn with Chris Halsall.

By:

Dunn, Michael (Michael Edward)

Contributor(s):

Halsall, Chris, 1967-

Material type: Text

TextPublication details: San Francisco : Jossey-Bass, c2009.Edition: 1st edDescription: xiv, 450 p. : ill. ; 24 cmISBN:

9780787998325 (cloth)
078799832X (cloth)

Subject(s):

DDC classification:

658.8 23

Contents:

Part one: Untying the Gordian knot of marketing investment excellence -- Part two: Driving material performance improvements across the six value levers of marketing accountability -- Part three: Puttng care principles of marketing accountability to work inside your organization.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	M Azizur Rahman Library General Stacks	Non-fiction	658.8 H1961t 2009 C-1 R (Browse shelf(Opens below))	01	Not For Loan		024217

Total holds: 0

Includes bibliographical references (p. 427-431) and index.

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