New products management / C. Merle Crawford.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 5th edDescription: xxix, 508 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Library at School of Business Reference	Non-fiction	658.5/75 C8992n 1997 C-1 R (Browse shelf(Opens below))	1	Not For Loan		000454

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Includes bibliographical references (p. 453-455) and index.

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