Malhotra, Naresh K.
Marketing research : an applied orientation /
Naresh K Malhotra and Sayabhusan Dash
- 6th ed.
- Upper Saddle River, NJ : Pearson/Prentice Hall, c2007.
- 1 v. (various pagings) : ill., map ; 29 cm.
Includes bibliographical references and index.
9788131731819
Marketing research.
658.83