David, Fred R.

Strategic management : concepts and cases / Fred R. David. - 10th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2005. - xxxii, 432 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

8120327640

2004044527


Strategic planning.
Strategic planning--Case studies.

HD30.28 / .D385 2005

658.4012 / D2601s 10th ed. 2005