Kotler, Philip Marketing management : a south asian perspective / Philip Kotler ... [et al.]. - 13th ed. - Upper Saddle River, N.J. ; New Delhi : Pearson Prentice Hall, c2009. - 1 v. (various pagings): col. ill. ; 29 cm. Includes bibliographical references and index. ISBN: 9788131716830 LCCN: 2008000337 Subjects--Topical Terms: Marketing--Management. Dewey Class. No.: 658.8