Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller 
 - 4th ed. 
 - Boston :  Pearson,  c2013. 
 - xxviii, 562 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132664257 (hbk.) 9780273779414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K45 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/27