Berke, Conrad.

Entrepreneur magazine : successful advertising for small businesses / Successful advertising for small businesses Conrad Berke. - New York : John Wiley, c1996. - xii, 199 p. : ill. ; 24 cm. - The Entrepreneur magazine small business series .

Includes bibliographical references (p. 191-192) and index.

0471140848 (cloth : acidfree paper) 047114083X (pbk. : acidfree paper)

96000531


Advertising.
Small business--Management.

HF5823 / .B447 1996

659.1