TY  - BOOK
AU  - Schonberger,Richard
AU  - Weinberg,Charles B.
AU  - Claxton,John D.
TI  - Marketing challenges : cases and exercises
SN  - 9780070387898
U1  - 658.8 23
PY  - 1989///
CY  - Ill
PB  - McGraw-Hill
KW  - Case studies
KW  - Product Management
ER  -