Schonberger, Richard  <br/><br/>
Marketing challenges : cases and exercises / 
Christopher H. Lovelock, Charles B. Weinberg and John D. Claxton 
 - 5th ed. 
 - Ill:  McGraw-Hill,  ©1989 
 - xl, 671 pages.:  ill.;  24 cm 
<br/><br/><label>ISBN: </label>9780070387898 9780071005210 00703878936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Case studies<br/>Product Management
<br/><br/><label>Dewey Class. No.: </label>658.8