TY  - BOOK
AU  - Richardson,John E.
TI  - Marketing: 95/96 
SN  - 1561343625
U1  - 658.8005 23
PY  - 1995///
CY  - Connecticut
PB  - Dushkin Publishing Group
KW  - Marketing
KW  - Marketing theory
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -