Marketing :   95/96 / 
edited by John E. Richardson 
 - 17th ed. 
 - Connecticut :  Dushkin Publishing Group,  1995 
 - 240p. :  ills ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>1561343625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Marketing theory<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8005