TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in Basic Marketing: clippings from the popular business press
SN  - 0072864710
U1  - 658.8 23
PY  - 2005///
CY  - Chicago
PB  - Irwin
KW  - Basic Marketing
ER  -