Perreault, William D. <br/><br/>
Applications in Basic Marketing :  clippings from the popular business press / 
William D. Perreault and Jerome E. McCarthy. 
 - 2004-2005 ed. 
 - Chicago,  Irwin,  2005 
 - 214 p.  28cm. 
<br/><br/><label>ISBN: </label>0072864702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Basic Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8