TY  - BOOK
AU  - Hawkins,David L.
AU  - Bitta,Albert J Della
TI  - Consumer behavior: concepts and applications 
SN  - 9780073381107 (alk. paper)
SN  - 070387672
U1  - 658.8 22
PY  - 1993///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - New Delhi
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -