Hawkins, David L. <br/><br/>
Consumer behavior :  concepts and applications / 
David L. Hawkins and Albert J Della Bitta 
 - 4th ed. 
 - New York :  McGraw-Hill Irwin,  c1993 
 - xxii, 788 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073381107 (alk. paper) 
<br/><br/><label>ISSN: </label>070387672 
<br/><br/><label>LCCN: </label>2008044958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--New Delhi.<br/>Market surveys<br/>Consumer behavior--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8