Perreault, William D. <br/><br/>
Applications in Basic Marketing :  clippings from the popular business press 

 - 1995-1996 ed. 
 - Chicago,  Irwin,  1995 
 - vi,213p.  28cm. 
<br/><br/><label>ISBN: </label>0256188343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Basic Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8