Bovée, Courtland L. <br/><br/>
Marketing / 
Courtland L. Bovée and John V. Thill 
 - New York :  McGraw-Hill,  1992 
 - 761 p. ;  30 cm. 
<br/><br/><label>ISBN: </label>0070067341 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8