Reich, Allen Z. <br/><br/>
Marketing management for the hospitality industry :  a strategic approach / 
Allen Z. Reich 
 - New York :  Wiley,  1997 
 - xix, 530 p. ;  30 cm. 
<br/><br/><label>ISBN: </label>0471310123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry Marketing
<br/><br/><label>Dewey Class. No.: </label>647.94