Zikmund, William G. <br/><br/>
Marketing / 
William G. Zikmund, Michael d'Amico. 
 - 4th ed. 
 - Minneapolis/St. Paul :  West Pub. Co.,.  1993 
 - 1 v. (various pagings) :  col. ill., col. map ;  29 cm. 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>0314011323 (student ed. : recycled, acid-free paper) 0314013008 (teacher's ed. : recycled, acid-free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8