Kotler, Philip. Marketing management / Philip Kotler, Kevin Keller. - Twelfth ed. - Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2006 [Reprinted] - xxxix, 733 [45] p. : col. ill. ; 28 cm. Includes bibliographical references and index. ISBN: 8177586904 0131457578 8120327993 LCCN: 2004029595 Subjects--Topical Terms: Marketing--Management. Dewey Class. No.: 658.8