TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Gamble,John
AU  - Strickland,A.J.
TI  - Strategy: winning in the marketplace:core concepts, analytical tools, cases 
SN  - 0072847700
U1  - 658.4012 22
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - Case studies
KW  - Conglomerate corporations
N1  - Includes index
ER  -