Higgins, Denis. <br/><br/>
The art of writing advertising :  conversations with William Bernbach ... [et al.] / 
interviewed by Denis Higgins. 
 - Lincolnwood, Ill. :  NTC Business Books,  c1965. 
 - 125 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0844231002 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising copy.<br/>Advertising executives--Interviews.
<br/><br/><label>Dewey Class. No.: </label>659.1