TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Peter,J.Paul
TI  - Marketing: creating value for customers 
SN  - 0256125392
U1  - 658.8 
PY  - 1995///
CY  - Boston
PB  - Irwin/Austen Press
KW  - Marketing
N1  - Includes bibliographical references (p. [587]-605) and indexes
ER  -