Churchill, Gilbert A. Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - Boston : Irwin/Austen Press, 1995 - 703 p. : col. ill., maps ; 29 cm. Includes bibliographical references (p. [587]-605) and indexes. ISBN: 0256125392 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8