The McDonaldization of society : an investigation into the changing character of contemporary social life /
George Ritzer.
- Newbury Park, Calif. : Pine Forge Press, c1993.
- xv, 221 p. ; 23 cm.
Includes bibliographical references (p. [206]-212) and index.
0803990006 (pbk. : alk. paper)
Social structure--United states. Management--Social aspects--United States. Fast food restaurants--Social aspects--United States. Rationalization (Psychology)