Pearce, John A.

An industry approach to cases in strategic management / John A. Pearce II, Richard B. Robinson, Jr., Shaker A. Zahra. - Homewood, IL : Irwin, 1989. - xii, 691 p. : ill. ; 24 cm.

Includes index.

Bibliography: p. 638.

0256073430 : $25.95


Strategic planning--Case studies.

658.4/012