Kotler, Philip. <br/><br/>
Ten deadly marketing sins:signs and solutions / 
Philip Kotler. 
 - Hoboken :  Wiley,  2004. 
 - viii, 152  p. :  ills ;  24 cm. 
<br/><br/><label>ISBN: </label>0471650226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8/