Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller 
 - Upper Saddle River, N.J:  Pearson Prentice Hall,  2009. 
 - 662 p. :  ills ;  33 cm. 
<br/><br/><label>ISBN: </label>9780136009986 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8