Stanton, William J. Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 10th ed. - New York : McGraw-Hill, c1994. - xxviii, 697 p. : co;. ill., col. maps ; 25 cm. - McGraw-Hill series in marketing . Includes bibliographical references and indexes. ISBN: 0071135618 LCCN: 93028550 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .S745 1994 Dewey Class. No.: 658.8