Kotler, Philip. Principles of marketing / Philip Kotler, Gary Armstrong. - 9th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2001 - xxxi, 785, [99] p. : ill. (chiefly col.) ; 29 cm. Includes bibliographical references (p. R-1 - R-30) and indexes. ISBN: 9780132390026 (alk. paper) 0132390027 (alk. paper) 8120318390 LCCN: 2007000562 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .K636 2008 Dewey Class. No.: 658.8