TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy, Nigel
TI  - Strategic marketing
U1  - 658.802 22
PY  - 2013///
CY  - New York
PB  - Prentice Hall
KW  - Marketing Decision making
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -