Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens and Nigel Piercy 
 - 10th ed. 
 - New York :  Prentice Hall,  c2013 
 - xviii, 653p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Decision making<br/>Case studies
<br/><br/><label>Dewey Class. No.: </label>658.802  / C887s 10th ed. 2013