Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler 
 - 11th ed. 
 - Upper Saddle, N.J. :  Pearson,  c2006 
 - xxii, 716 p. :  col. ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8120328256 
<br/><br/><label>LCCN: </label>2012037271 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K838p 11th ed. 2006