Kotler, Philip Principles of marketing : a south Asian perspective / Philip Kotler [et. all...]. - 16th edi. - xvii,114 pages : ill.; 29 cm Includes index ISBN: 9788131731017 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .K636 2015 Dewey Class. No.: 658.8 / K75p