TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
TI  - Consumer behavior: building marketing strategy 
SN  - 9780073381107 (alk. paper)
U1  - 658.8/3420973 22
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - New Delhi
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -