Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, David L. Mothersbaugh. 
 - 11th ed. 
 - Boston :  McGraw-Hill Irwin,  c2010. 
 - xxii, 778 p. :  ill. ;  27 cm. + 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073381107 (alk. paper) 0073381101 (alk. paper) 9780077294106 (alk. paper) 0077294106 (alk. paper) 9780070682160 
<br/><br/><label>LCCN: </label>2008044958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--New Delhi.<br/>Market surveys<br/>Consumer behavior--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8/3420973