Wells, William,  1926- <br/><br/>
Advertising :  principles & practice / 
 Advertising : principles and practice 
William Wells, Sandra Moriarty, John Burnett. 
 - 7th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2006. 
 - xxxi, 553 p. ;  col. ill. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131465600 
<br/><br/><label>LCCN: </label>2005047639 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1