O'Keefe, Steve, 1959- Complete guide to Internet publicity : creating and launching successful online campaigns / Steve O'Keefe. - New York : John Wiley, c2002. - xi, 436 p. : ill. ; 23 cm. "Wiley computer publishing." ISBN: 0471105805 LCCN: 2001007196 Subjects--Topical Terms: Internet in publicity.Internet advertising. LC Class. No.: HF6146.I58 / O535 2002 Dewey Class. No.: 659'.0285'4678