Schilling, Melissa A.

Strategic management of technological innovation / Melissa A. Schilling. - New York : McGraw-Hill/Irwin, c2005. - xi, 289 p. : ill. ; 23 cm.

Includes bibliographical references and index.

0072942983 (alk. paper) 9780072942989

2004044985


Technological innovations--Management.
New products--Management.
Strategic planning.

HD45 / .S3353 2005

658.5'75