Green, Paul E.

Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1988. - xii, 784 p. : ill. ; 25 cm. - The Prentice Hall series in marketing .

Includes bibliographical references and index.

0137741758 8120307577

88005800


Marketing research.

HF5415.2 / .G68 1988

658.8/3