Green, Paul E. Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1988. - xii, 784 p. : ill. ; 25 cm. - The Prentice Hall series in marketing . Includes bibliographical references and index. ISBN: 0137741758 8120307577 LCCN: 88005800 Subjects--Topical Terms: Marketing research. LC Class. No.: HF5415.2 / .G68 1988 Dewey Class. No.: 658.8/3