Czinkota, Michael R. <br/><br/>
Marketing management / 
Michael R. Czinkota, Masaaki Kotabe. 
 - 2nd ed. 
 - Cincinnati :  South-Western College Pub.,  c2001. 
 - xxv, 598 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0324022034 (hardcover) 
<br/><br/><label>LCCN: </label>00026225  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C95 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8