TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9780073380933 (alk. paper)
AV  - HD9980.5 .Z45 2009
U1  - 658.8 22
PY  - 2011///
CY  - New Delhi
PB  - TATA McGraw-Hill 
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html
ER  -