Crawford, C. Merle  1924- <br/><br/>
New products management / 
C. Merle Crawford. 
 - 5th ed. 
 - Chicago :  Irwin,  c1997. 
 - xxix, 508 p. :  ill. ;  25 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 453-455) and index. 
<br/><br/><label>ISBN: </label>0256187789 
<br/><br/><label>LCCN: </label>96011275  
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .C72 1997 
<br/><br/><label>Dewey Class. No.: </label>658.5/75