Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk. 
 - 4th ed. 
 - Englewood Cliffs, NJ :  Prentice Hall,  c1991. 
 - xxiii, 680 p. :  ill. (some col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131705318 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S35 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8/342