Stapleton, James J. <br/><br/>
Executive's guide to knowledge management :  the last competitive advantage / 
James J Stapleton. 
 - Hoboken, NJ :  J. Wiley & Sons.,  c2003. 
 - xx, 236 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Infomentality. Your infomentality. Information gathering mentality. Components of the information gathering mentality. Elements of the information gathering mentality. Your intelligence gathering plan -- Infogoals. Simple information request. Understand the source information. Synthesize the data. What businesses need. Risks. The ultimate goal -- Building knowledge. Find it. Secure it. Evaluate it. Understand it. Analyze it. Synthesize it. Disseminate/distribute it. Act on it. Information basics -- Infoplan. Why information gathering is important to sales. External information sources. Opinions. Aim of the knowledge management program : getting and keeping new clients -- Competitor information -- Customer relations. Your competition : are they colleagues or are they competitors. What constitutes good service? What do customers want? Communication. Surveys. Exit interviews. Information sources. Customer base. Misinformation -- Referral source information. Art of networking. Building an information network. Right knowledge. Meeting with influencers. Information sources -- Infoplan. Why we gather information. Why you must plan. Planning process. Choosing information gathering activities. Why information gathering plans fail. 
<br/><br/><label>ISBN: </label>0471229253 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2002011164 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Knowledge management.<br/>Information resources management.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HD30.2  / .S782 2003 
<br/><br/><label>Dewey Class. No.: </label>658.4/038