TY  - BOOK
AU  - Richardson,John E.
TI  - Marketing 99/00: annual editions 
SN  - 0070411751
U1  - 658.8005 
PY  - 1999///
CY  - Guilford, CT
PB  - Dushkin/McGraw-Hill, 
KW  - Marketing
N1  - Include Index
ER  -